Cinema

Indian cinema advertising industry, which is growing at a rate of about 20 per cent per annum, is expected to reach a market size of Rs 1,400 crore by 2021 “Cinema has always been the best environment to be connected with the right target audience as 80 per cent of the cinema audience today are in the age group of 15-35 years. Moreover, the recent statistics shows that, 70 per cent of at the audience are smartphone users who are today the change makers and target audience for movies and they are the future growth drivers of brands in India,” Factors such as technological advancement and satellite transmission in the cinema industry have enabled the sector to accelerate in speed, quality and last mile connectivity. This has played a critical role to deliver high-quality services and products, compared with other platforms such as TV, Radio and digital.