News-paper display advertising is a form of paper advertisement – where the advertisement appears alongside regular editorial content.
Display ads are generally used by businesses and corporations towards promotion of their goods and services and are generally for larger budget clients. These ads can span across multiple columns – and can even cover full page, half page, quarter page or other custom sizes.
They are designed in high resolution colored and black/white formats providing higher visibility for the mass audiences of news-papers. For many major news-papers in developing markets, display ads play a significant role in subsidizing the cost of the published newspaper.
Display ads appear in all sections of the news-paper except the editorial page, obituary page, and classified section.